Insights
Plain-spoken writing on AI strategy and implementation.
Short, practical pieces from our consulting work — written for the people who have to make the decisions.
7 min read
5 Signs Your Business Is Ready for AI (And 3 Signs It Isn't)
AI readiness has very little to do with how much tech you already own. It has everything to do with how clearly you can describe the work, the data, and the decision you want to change.
Read8 min read
What ChatGPT Can't Do — And What Custom AI Can
ChatGPT is the most useful generic tool to land in business in a decade. It is also, on its own, the wrong tool for some of the highest-value problems a company can solve with AI.
Read9 min read
How to Calculate ROI on an AI Project Before You Build It
Most AI ROI calculators are wishful thinking. Here is the simple, three-lever framework we walk every client through — and a worked example you can copy.
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